Every season at the end of one month of fashion shows Business Of Fashion´s founder Imran Amed and his Editor at Large, Tim Blanks, sit down to discuss the newest trends they have just witnessed for a podcast that kind of wraps it all nicely.

This season it was the same but very different.

During Milan fashion week, the day spectacular shows were to be performed - like Prada for instance - Russia invaded Ukrania and a terrible war broke out, changing the whole civilized world forever.

How do you cope with that, how do you tape a decent podcast about trends when people are dying in front of cameras and millions of women and children start to flee their homeland for shelter of the bombing?

Having that on top of their minds, Amed and Blanks discussed their own feelings - Blanks talking about other seasons during other wars in the past - and also how the industry and the designers reacted.

A born Georgian like Demna Gvasalia whose family left his homeland for another invasion by the Russians a decade ago commented on the situation directly: Was that sensitive or, as Cathy Horyn from New York Magazine stated, just taking advantage of the war and using it like a marketing tool?

Big houses like Dior or Chanel - who profited highly during the pandemic, also and especially in Russia - showed their new collections one week later as if there has nothing been going on in the rest of the world.

The podcast is helpful to channel your very own feelings about that perverse situation.

Like the little column in my favorite weekly newspaper DIE ZEIT featuring the feelings of Ukranian model Kristy Ponomar: The day before the Prada show when she was so proud and happy when she made it into the fitting, her boyfriend in Kyiv calling her "the star of the famliy" - and the day of the show when she got a phone call from her mother telling her what was going on in in her hometown.

Since then she dedicates her instagram account to Ukrania, trying to raise as much attention as possible for the war.

Checkout her story in Allure magazine below.

Reflections on Fashion Week in the Shadow of War

This week on The BoF Podcast, Imran Amed and Tim Blanks break down a fashion season dominated by the outbreak of war in Ukraine.

I Left Kyiv for Fashion Month. Now I Just Want to Go Back.

Ukrainian model Kristy Ponomar spoke to us about her new reality, her fear for her family, and her deep desire to return home.