Let There Be Colour!
What better remedy against January blues than fashion that is fun. Not in the old school Versace way but modern and exciting.
That is how my eyes fell on three different labels I will definitely wear coming spring/summer - and way beyond, I guess.
There is "Collina Strada" by Hillary Taymour who has run her brand since 2009, but has experienced what seems like an awakening of consciousness and creativity over the past few seasons. She’ll tell you off the bat that hers is not a sustainable brand (“We’re taking as many steps as we can for a small business, without jeopardizing our design integrity, but it’s easy to do because I’m a small-level scale. The most we ever make is 500 pieces of something, so I can manage it a lot easier.”), but her designs and her lookbook speak a strong language of individuality and diversity.
Then there is "By Waled".
The Swiss-born, British-Iraqi Walid al Damirji based in London specializes in patchwork garments, with fabric sourced from vintage clothes. After working as the creative director for luxury brand Joseph, Damirji briefly left the fashion world. While he dabbled in managing a luxury chocolate boutique, he made his inevitable return to fashion out of sheer demand. Damirji created a few pieces of outerwear for a friend, which elicited a flurry of responses from buyers and yielded the formation of his label. His London studio still makes every piece by hand to this day.
The primary focus of By Walid hasn’t changed since its inception in 2011—the brand repurposes vintage fabrics into brand new garments, making use of hours of hands-on artisanal work to finish each piece. The majority of Damirji’s workday is spent on the phone with auction houses and other collectors of antique clothes and textiles, attempting to add more pieces to his label’s stockpile. The source fabrics are then taken apart and reassembled into the new designs, using organic cotton for the base pattern. Then, the pieces are sewn together by hand, making liberal use of visible detailed stitches, adding a personal touch.
Finally, the pieces are hand-dyed. The level of work that goes into each garment is remarkable and separates his small brand from many other “luxury labels.”
And last but not least there is "Rave-Review", my personal favorite. Founded by Josephine Bergqvist and Livia Schück home textiles are the basis for many designs, often taken from the 1970s. These were in abundant supply, explained Berqvist, because the decade was a “prime time for good quality [linens] made in Sweden,” and people saved them. The colors and patterns of those materials naturally leads them to languid 1970s silhouettes—there are nods to the ’80s and ’90s as well—but more importantly they speak to the larger themes of the collection: nostalgia and escapism.
Having grown up in the Seventies myself I love everything - just for the memories of my mother dressing up for parties.