These Shoes Are Made For Running
I know about ON, those Swiss made running shoes, since forever, as all my running-mates are addicted to their special qualities.
Then Roger Federer - my favourite hero of all times - bought himself into the company, being first and for all its most important testimonial, and things started to move and shake. Who could ask for a better testimonial?
Since (another hero of mine) Björn Borg invented sports marketing for tennis professionals almost five decades ago, sponsoring and support are pretty much the thing tennis players would make a fortune of - if they keep playing successfully.
As the most successful player of all times, Roger Federer became the richest of them all, regarding the newest Forbes listing.
He explains his special involvement with those magical shoes during an interview with Business of Fashion´s Imran Ahmed.
Just listen to get hooked.